Every consumer who desires to become involved in a real estate transaction and work with a real estate licensee (whether selling or buying) has the right to know whether or not his/her interests will be represented and, if so, who will represent that interest as his/her agent. Further, it is the consumer’s choice to make after he/she has been fully informed by the licensee and understands the options.

A licensee who begins working with a potential buyer shall establish at first contact whether the buyer will be a customer or a client. A licensee should inquire further as to whether or not potential buyer is already being represented.

A licensee must have a client in each real estate transaction. A real estate transaction begins at the time the buyer expresses an interest in or conveys an offer to the seller to purchase property.

SERVICE LEVELS
The customer is owed:

1. A meaningful agency disclosure
2. Honesty
3. The disclosure of material adverse facts regarding the transaction. Customer level services do not include advice, counsel or the exercise of professional judgment from a licensed Real Estate Agent.

1. CONFIDENTIALITY
2. LOYALTY
3. OBEDIENCE OF LAWFUL INSTRUCTIONS
4. ACCOUNTABILITY (monies, keys etc)
5. DILLIGENCE IN DISCOVERING AND DISCLOSING

• Determine Wants, Needs, Desires, Critical Items to the Buyer
• Do Price Justification/Alternatives
• Search for Property in Creative Ways
• Showing Property by Process of Elimination and Prioritizing

• Market Analysis
• Neighborhood Analysis
• Square Foot/land replacement value
• Depreciation/obsolescence
• Time on Market
• Determine an offering range
• Determine value of contingencies/personal property/seller concessions

• Earnest Money Deposit
• Response Time to Offer
• Inspections & repairs
• Closing Date
• Financing Contingency
• Home to Sell prior to Purchase
• Deed Restriction Notification
• Occupancy Date
• Subject to Appraisal
• Subject to Survey